Privacy and Cookie Policy

Altura Rental Cars respects your privacy and is committed to protecting the personal information you provide when visiting our website, contacting us, or making a vehicle reservation.

This Privacy and Cookie Policy explains what information we collect, why we collect it, how it may be used and shared, and the choices available to you.

1. About Altura Rental Cars

Altura Rental Cars provides vehicle rental services in Costa Rica, including service near Juan Santamaría International Airport.

In this policy, "Altura Rental Cars," "Altura," "we," "us," and "our" refer to the business responsible for collecting and using your personal information. Under Costa Rican law, we are the party responsible for the personal data described here.

Contact information

Email: info@alturarentalcars.com
WhatsApp: +506 6399 8270
Location: Near Juan Santamaría International Airport, Costa Rica

2. Who this policy applies to

This policy applies to anyone who visits our website, submits an inquiry, requests or completes a reservation, signs a rental agreement, drives one of our vehicles, or otherwise interacts with our services. It covers information collected online, through WhatsApp and email, in person at vehicle pickup and return, and through our vehicles.

3. Information we may collect

The information we collect depends on how you interact with our website and rental services.

Contact information

When you contact us or submit an inquiry, we may collect:

• Full name
• Email address
• Telephone or WhatsApp number
• Message contents
• Preferred method of communication

Reservation and rental information

When you request or complete a reservation, we may collect:

• Pickup and return dates
• Pickup and return locations
• Selected vehicle
• Number of passengers
• Requested add-ons
• Reservation history
• Rental agreement information
• Payment and deposit status

Driver and identification information

To confirm eligibility and complete a vehicle rental, we may request:

• Driver's license information
• Passport or government-issued identification
• Country of residence
• Date of birth
• Driver's age
• Additional-driver information
• Information required for insurance or legal compliance

Payment information

Payments may be processed by a third-party payment provider offered through our booking system. The payment provider may collect information such as:

• Cardholder name
• Billing address
• Credit or debit card information
• Payment authorization information
• Transaction details

Payment providers process information according to their own privacy and security policies. Card details are handled by processors that comply with the Payment Card Industry Data Security Standard (PCI DSS). We do not store full card numbers on our systems.

Website and technical information

When you use our website, certain information may be collected automatically, including:

• Internet Protocol address
• Browser and device type
• Operating system
• Pages viewed
• Date and time of visits
• Referring website
• Language preferences
• Cookie and consent preferences
• General website usage information

4. How we use personal information

We may use personal information to:

• Respond to rental inquiries
• Check vehicle availability
• Prepare and manage reservations
• Verify rental eligibility
• Process payments, deposits, refunds, and charges
• Arrange vehicle pickup and return
• Provide roadside or customer assistance
• Communicate about a reservation
• Prepare rental agreements and related records
• Recover unpaid amounts, damage costs, tolls, or fines incurred during a rental
• Prevent fraud, misuse, or unauthorized transactions
• Maintain the security of our website and booking system
• Improve our vehicles, services, and website
• Comply with insurance, accounting, tax, and legal obligations
• Resolve complaints or disputes
• Send promotional messages when you have agreed to receive them

We will not use personal information for purposes that are incompatible with the reason it was originally collected unless permitted by law or authorized by you.

5. Consent and lawful processing

When you submit a contact form, request a reservation, complete a booking, or provide information necessary for a rental, you authorize us to process that information for the relevant business purpose.

Where required, we will request additional consent before:

• Sending marketing communications
• Using nonessential cookies
• Sharing information for an unrelated purpose
• Transferring information in circumstances requiring specific authorization

You may withdraw consent for optional processing by contacting us. Withdrawal will not affect processing that occurred before the request or information we must retain for contractual or legal reasons.

6. Vehicle telematics and GPS

Where fitted, these devices may record vehicle location, mileage, and trip history during the rental period. We may use this information to:

• Locate and recover vehicles that are not returned as agreed or are suspected stolen
• Provide roadside assistance when a customer requests help
• Verify mileage and enforce mileage-related terms of the rental agreement
• Investigate accidents, damage, and insurance claims
• Respond to requests from authorities when required by law

We do not use telematics data for marketing purposes. Data collected outside the rental period is limited to what is needed for fleet management.

7. Cookies and similar technologies

Our website may use cookies and similar technologies. Cookies are small files stored on your device that help a website function and remember information about your visit.

Cookies may be used to:

• Keep the website and booking system functioning
• Remember rental dates or booking selections
• Maintain website security
• Save language or display preferences
• Understand website usage
• Measure website performance
• Support analytics or advertising tools, when enabled

Types of cookies

Our website may use the following categories:

Essential cookies. Necessary for basic website, booking, checkout, security, and consent-management functions. Disabling them may prevent parts of the website from working correctly.

Functional cookies. May remember choices such as language, location, or other preferences.

Analytics cookies. May help us understand how visitors use the website, including which pages are visited and whether users experience technical problems.

Marketing cookies. When enabled, may help measure advertising performance or provide more relevant promotional content.

You can accept, reject, or manage optional cookies using the cookie preferences control displayed on the website, which allows visitors to accept all cookies, accept essential cookies only, or manage individual preferences.

You may also restrict cookies through your browser settings. Blocking essential cookies may affect the operation of the booking system.

8. Our website and booking platform

Our website and online rental-booking system are powered by HQ Rental Software ("HQ").

Information submitted through the website may be processed and stored by HQ on our behalf to provide services such as:

• Online reservations and availability management
• Fleet, vehicle class, and rate management
• Customer records and rental agreements
• Booking and checkout functions
• Payment processing connected to our booking system
• Email communications related to a reservation
• Website hosting and operation

Altura Rental Cars is responsible for the customer information collected through the website and booking system. HQ processes that information on our behalf and under our instructions, in line with its own security and privacy commitments.

9. When information may be shared

We may share personal information only when reasonably necessary with:

• HQ Rental Software and other website or booking-service providers
• Payment processors
• Insurance or roadside-assistance providers
• Accounting, legal, and professional advisers
• Email, hosting, security, and technology providers
• Vehicle-delivery or operational partners
• Government, regulatory, tax, judicial, or law-enforcement authorities when legally required
• A purchaser or successor if the business is sold, reorganized, or transferred

Service providers should receive only the information reasonably necessary to perform their assigned function.

Altura Rental Cars does not sell or rent customers' personal information for monetary compensation.

10. International data processing

Some technology, booking, payment, email, analytics, or hosting providers may process information outside Costa Rica.

Where information is transferred internationally, we will take reasonable steps to use service providers that maintain appropriate privacy and security safeguards, and we will obtain consent where legally required. Costa Rican law requires that personal data transferred abroad receive an adequate level of protection or be covered by appropriate contractual safeguards.

11. Information retention

We retain personal information only for as long as reasonably necessary to:

• Complete and administer a reservation
• Maintain rental and transaction records
• Provide customer support
• Address claims or disputes
• Meet accounting, tax, insurance, and legal requirements
• Protect the business and its customers from fraud or misuse

Telematics and GPS data, where collected, is kept only as long as needed for the rental period and any investigation or claim it relates to. When information is no longer required, we may securely delete, anonymize, or restrict access to it.

12. Information security

We use reasonable administrative, technical, and organizational measures intended to protect personal information against:

• Unauthorized access
• Accidental loss
• Improper use
• Alteration
• Disclosure
• Destruction

Costa Rican data-protection law requires responsible parties to use appropriate technical and organizational measures to protect personal information and maintain confidentiality.

No website, email service, payment system, or method of electronic storage can be guaranteed to be completely secure. Customers should avoid sending highly sensitive information through ordinary email or unsecured messaging.

13. Your privacy rights

Subject to applicable law, you may request:

• Confirmation of whether we hold your personal information
• Access to personal information held about you
• Correction of inaccurate or incomplete information
• Updating of outdated information
• Deletion or suppression of information when appropriate
• Withdrawal of consent for optional processing
• Information about how your data has been used or shared
• Restriction of certain uses of your information

Costa Rica's Law No. 8968 recognizes rights of access, rectification, suppression, and control over the transfer of personal information.

To submit a privacy request, contact us by email at info@alturarentalcars.com or by WhatsApp at +506 6399 8270, and include:

• Your full name
• The nature of your request
• The reservation or communication involved, if applicable
• Sufficient information to verify your identity

We may request identification before releasing, modifying, or deleting information, in order to prevent unauthorized access.

14. Marketing communications

We may send promotional messages only when permitted by law or when you have agreed to receive them. You can stop receiving marketing communications by:

• Using the unsubscribe option in an email
• Asking us through WhatsApp
• Contacting info@alturarentalcars.com

Transactional messages about active inquiries, reservations, payments, vehicle pickup, safety, or rental obligations are not marketing communications.

15. Third-party websites

Our website may contain links to third-party services, including:

• WhatsApp
• Payment providers
• Maps
• Social-media platforms
• Travel or tourism resources

We do not control the privacy practices of third-party websites. Please review their privacy policies before submitting information.

16. Children's privacy

Our rental services are intended for adults who meet the applicable driver-age and rental requirements, which start at 25 years of age.

We do not knowingly collect personal information directly from children for the purpose of renting vehicles. A parent or legal guardian should contact us if they believe a child has submitted information without authorization.

17. Changes to this policy

We may update this policy when our services, technology, legal obligations, or business practices change.

The revised version will be posted on this page with a new "Last updated" date. Material changes may also be communicated through the website or another appropriate method.

18. Questions or complaints

Questions, requests, or concerns about this policy may be sent to:

Altura Rental Cars

Email: info@alturarentalcars.com
WhatsApp: +506 6399 8270

You may also have the right to submit a complaint to Costa Rica's Agencia de Protección de Datos de los Habitantes, known as PRODHAB, which oversees compliance with the country's personal-data protection framework.